In the spirit of collaboration and sharing, authors and serial entrepreneurs Adie Reinders and Marion Friejsen have created a succinct guide to help innovators of enterprise of all levels combat the obstacles that surface as they aim to be successful in the modern global business environment. Published in 2012, “The E-Factor: Entrepreneurship in the Social Media Age”, teaches today’s entrepreneurs what considerations to make when leveraging traditional business principles with innovation in technology.
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